where residents can consume cannabis freely. Jaleel White, the actor known for portraying Steve Urkel in the 1990s sitcom 'Family Matters,' is putting his name behind the cannabis brand Purple Urkle, which is set to hit shelves in. Purple Urkle weed is popular among cannabis users for its sweet, fruity taste. Yes, he did that: Jaleel White, famous for his role as Steve Urkel in Family Matters, has entered the cannabis industry. In search of one of the legacy cultivars Purple Urkle from the early 2000s. California, Michigan and New York are among 15 states in the U.S. In partnership with 710 Labs, Jaleel is launching a line of Purple Urkle variants called ItsPurpl. Jaleel White Debuts Purple Urkle Cannabis Brand. A partnership with 710 Labs White revealed to Forbes. About $211 million of that went to marijuana growers and sellers, while $49 million flowed to companies that make devices for marijuana like vaporizers, growing pods and bud trimmers.Ĭannabis investment has picked up as more states legalize the plant for both medicinal and recreational use. Investors have poured roughly $260 million into the cannabis sector this year, according to data from Pitchbook. Among current and former NBA players, Brooklyn Nets star Kevin Durant as well as Stephen Jackson, Matt Barnes and Al Harrington have all either launched marijuana products or invested in cannabis companies. The cannabis industry has long attracted financial interest among professional athletes. Jaleel White has teamed up with 710 Labs to launch a new line of Purple Urkle cannabis that even includes a new strain created by White called Stefan. "I've been seeking to make an investment in the cannabis space for quite some time, but never found a brand that resonated with me until I came across Nidhi and her products," La La Anthony said in a statement.
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